The Battery Show and Electric & Hybrid Vehicle Technology Expo Announce 2021 Programming Covering Topics Such as New Methods of Advanced Battery Design, Thermal Management, Manufacturing Ramp Up and Development, and More – Business Wire

NOVI, Mich.–(BUSINESS WIRE)–The Battery Show, North America’s largest and most comprehensive advanced battery technology event, and Electric & Hybrid Vehicle Technology Expo, the only trade show and conference exclusively dedicated to the drive train and power system in electric and hybrid electric (E/HV) vehicles, today announced its 2021 Conference programming combining industry and technical content focusing on real world commercial solutions to help professionals across communities keep up with the fast-moving advanced battery and automotive industries. Taking place at the Suburban Collection Showcase in Novi, Michigan September 14–16, the eight-track conference will provide invaluable education delivered by distinguished industry experts covering new methods of advanced battery design and latest technologies, battery manufacturing development, and newly added forecasts of the market supply chain and regulatory outlook. Conference attendees will also have the opportunity to tune into four 3-hour pre-conference workshops held one day before the expo on Monday, September 13, to explore topics in great depth and breadth through a detailed and interactive learning experience on core subject matters in advanced batteries and electric & hybrid vehicle.


  • To register for The Battery Show, visit here.
  • To register for the Electric & Hybrid Vehicle Technology expo, visit here.
  • To register as press, please visit here.

According to Electric HDVs data derived from the Global Drive to Zero’s Zero Emission Technology Inventory (ZETI), consumers spent $120 billion on electric car purchases in 2020, a 50% increase from 2019, while more than ten of the largest OEMs worldwide have declared electrification targets for 2030 and beyond. “The Battery Show and Electric Vehicle Technology Conference has been expertly designed with each session selected an advisory board composed of scientists, engineers, and executives from top-industry companies,” said Jenny McCall, The Battery Show and Electric & Hybrid Vehicle Technology Expo event director. “With consumers and OEMs’ growing interest in electric and battery powered vehicles, we’re thrilled to be able to provide the important community of engineers and innovators educational opportunities to grow their knowledge and ultimately help meet the industry’s goals and demand.”

Each Conference day will kick off with a notable keynote address followed by a roundtable panel of top industry leaders discussing the most important market disruptors of the last year and what they expect to see in the years to come. Attendees will then have the opportunity to attend more than 30 Technical Sessions & Panels exploring an array of topics from R&D to the latest industry trends and developments, in addition to more than 30 Lightning Talks encompassing rapid-fire presentations grouped together by a specific business, innovation, finding or manufacturing topic.

Each session will be organized into one of the following Conference tracks:

  • Battery Markets, Supply Chain & Regulatory Policy Outlook
  • Battery Design, Application & Manufacturing
  • Advanced Battery Technologies and Evolution
  • Stationary Power Advancements
  • E/HV Technologies Industry Development & Forecasts
  • Transportation Electrification & Emerging Applications
  • EV & Hybrid Design Advancements
  • Fast Charging & Infrastructure Advancements

2021 featured sessions include:

Tuesday, September 14

EV Market Expansion and Its Implications On Battery Demand

The global EV arms race is well underway and major vehicle OEMs, startups and a growing supply chain are all placing bets on how best to serve this market – at what scale, when and where. Forecasts for xEV’s is driving unprecedented investment around the world and one important question is whether battery capacity will exceed or fall short of actual demand in the coming years. This panel includes industry experts who will share their latest forecasts on battery supply and demand, along with strategic implications for EV OEMs seeking to serve this rapidly expanding market.

Battery Market & Economic Outlook: Supply & Demand

In the past decade the battery industry has grown exponentially supported by the growing application of consumer electronics, renewal power generation, and most significantly by the widespread adoption of electric vehicles. However, the challenges brought on by the global covid-19 pandemic, rising battery costs and concerns over supply and demand have shifted market dynamics, investment, and altered some of the forecasts for the industry. In this opening leaders’ roundtable, top industry leaders will set the tone for the conference by discussing what the new outlook for the US battery market looks like including, growth trends, developments, restrains and market economic drivers & investment opportunities.

Wednesday, September 15

Forecasting EV Battery Recycling Economics

A panel of industry experts will discuss the challenges associated with forecasting near and far future EV battery recycling costs, including:

  • Discussion of the key factors that influence the economics of battery recycling, including scale, OPEX/CAPEX, logistics costs, and raw material recovery rates and prices
  • Modelling of the battery recycling value chain
  • Use of Ricardo’s established processes for scenario analysis, to focus on robustness of predictions, rather than precision

Investing in Battery Manufacturing in the US: Rise of the Giga Factory

As the production of EVs continues to accelerate and battery demand continues to grow with the electrification across industries, vehicle manufacturers, automotive suppliers and governments are racing to catch up and push for more investment into regional supply chain and Gigafactory plants for lithium-ion batteries. This spotlight session will focus on the rise of battery manufacturing in the US and provide an understanding on the progress, challenges, and opportunities facing the country, including investments, government support and initiatives, plant considerations such as location, costs, and access to skilled labor and finally becoming cost competitive with China.

Thursday, September 16

How To Fill The Battery Talent Gap?

Demand is increasing for engineering and related technical experts in the battery industry. As companies compete for talent to meet aggressive production timelines, salaries in the US has surged 40% in the past 5 years. What is needed to build a robust and equitable pipeline for the skilled workforce required to sustain this rapidly growing industry?

Impact of Component Technology Selection when Designing Efficient EV Systems

eMobility design teams are under tremendous pressure to save every amp possible in their designs. Unnecessary power consumption often goes unnoticed because many engineers aren’t familiar with latching technology or how it can reduce the energy requirements of electromagnetic components for thermal management and other vehicle systems. This session is designed to provide attendees with a better understanding of latching technology including capabilities, pros/cons and where related components can best be used.

The full Conference schedule can be viewed here.

Health and Safety

As of Tuesday, June 22, the State of Michigan fully reopened ahead of schedule, removing gathering restrictions and mask mandates both indoor and outdoor, with limited exceptions.

The Battery Show will be organized in accordance with Informa’s AllSecure health and safety standard designed to ensure all participants can attend events safely and with confidence. AllSecure practices are comprised of learnings and best-practices from across the leading trade event companies around the world, in accordance with the World Health Organization (WHO) recommendations, to create physical environments that meet industry standards for gathering.

Organizers of The Battery Show and Electric Vehicle Technology Expo will continue to partner with the Suburban Collection Showplace, our event partners and vendors, and local authorities to identify the safest operating procedures for this event. Detailed plans will be shared and published in the coming weeks at

Connect with The Battery Show: #TBS21

Connect with Electric & Hybrid Vehicle Technology Expo: #EVT21

About Informa Markets – Engineering:

Informa Markets’ Engineering portfolio is the leading B2B event producer, publisher, and digital media business for the world’s $3-trillion advanced, technology-based manufacturing industry. Our print and electronic products deliver trusted information to the engineering market and leverage our proprietary 1.3-million-name database to connect suppliers with buyers and purchase influencers. We produce more than 50 events and conferences in a dozen countries, connecting manufacturing professionals from around the globe. The Engineering portfolio is organized by Informa, the world’s leading exhibitions organizer that brings a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Engineering, Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and, do business through face-to-face exhibitions, specialist digital content and, actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit